Revolutionizing FMCG Engagement .... Exploring the Future of FMCG in the Metaverse: This research investigates how FMCG brands can leverage the metaverse to overcome challenges and enhance engagement. By analyzing case studies, interviews, and surveys, we delve into the potential of immersive experiences, personalized interactions, and real-time data collection. Our findings highlight the metaverse's role in reaching global audiences, enhancing brand engagement, and adapting to shifting consumer preferences. We also address concerns such as privacy and security, paving the way for innovative strategies in FMCG marketing. #FMCG #Metaverse #Innovation